The #VENUSlife Journey

The Story of Our Founder, Daminda Ralalage.

“From homeless to The Founder of Venus Army.”

Venus Nutrition (VENUS ARMY) International was founded in 2015 with the goal of providing dynamic and innovative fitness and nutrition movements for women around the world. ‘A complete toolbox for women.’
However, we don’t want to tell you how great our brand is or why we want to help end world hunger and make a difference in those areas that we are concerned about. Today we want to share a story, a story that can change the way you look at things. And it is our story. Everything you read from here on began with a dream to make a difference in the world that we all share.
Dedication:
VENUS represents people’s dreams, visions and aspirations. It’s about the hope that one person can really change their life and help others.
Before VENUS was born Daminda Ralalage (Venus founder) went through a life changing transformation; from a divorce to becoming homeless to losing his first business idea and going completely bankrupt. At one time he had only £5 to eat for 3 weeks. Often he ate only one meal a day. Most people who face these similar situations would give up and take the exit route because it is too painful to experience this, why would anyone want to put themselves in a situation like this. 
Perseverance: 
There were many times he was just walking around and looking for some inspiration. He slept in a small office unit for over one year because he could not afford to rent a room. But one thing was clear, Daminda wanted to build something that can serve the world. Everything that he experienced became his life and part of the Venus vision, a world without boundaries. A company that wants to serve the world and to build a better, active society.
Daminda has over 16 years’ experience in the fitness world. He realised that if he could somehow connect his passion, with a global movement and build a company, his dream can become a reality. A company powered by its staff members, customers and fans.
Victory:
Finally, after 4 years with the help of a few friends, he started 2 projects in the areas that he is passionate about. The beginning of 2015 Daminda started DA NUTRITION & VENUS to share his passion with the world. Through these companies Daminda wants to express deep insight into our purpose in the world. We want to evoke qualities of human soulfulness by a vibration of our core values.  Today Venus is powered by passionate people around the world. We all are connected by a common vision. 

“If you want  to live a better life & help others, you must have a dream that is so powerful that the
pain cannot stop you” – Daminda H-Ralalage (2015)
Daminda is a big fan of the Nike “Just Do It” campaign and Apple’s “Think Different” campaign because it honours people who gave us what we have. They never talk about products, but they honour people who changed the world. However, for Daminda the ultimate hero is oneself. Venus “I AM STRONGTMcampaign is about inspiring and setting examples to the world through ones journey. It’s about a way of life and we encourage you to share that story with us. Help us to move the world forward, end hunger, reduce global warming, end obesity and save the planet.
“My dream is to help end world hunger and build a sustainable environment. I strongly believe that education, innovation and entrepreneurship can help us to breakdown racial barriers and build a world without boundaries”. – Daminda Ralalage (2014)
Today Venus is expanding its wings across the UK, Australia and Europe. We are inviting passionate people to join us and we hope to build the most powerful movement in the fitness world. We want to re-invent the fitness industry with great stories of our time.

This is Daminda’s story, so what is yours?

If you have a great story we want to hear from you. Send your story to suli.b@venusarmy.com. Don’t forget to attach some pictures!